The company Freidig Moto-Active GmbH, a member of the hostettler group, will take over the exclusive Swiss distribution rights for the helmet brands Shark, Caberg and Iota as well as the clothing manufacturers Bering, Segura and Bagster from the wholesaler Philippe Coulon SA with effect from 1 January 2020.
The transfer of the sales rights is taking place as part of a business succession solution at Philippe Coulon SA from western Switzerland. Both the previous owners Philippe Coulon and Pierrot Marmai will in future support the customer and product management team of Freidig Moto-Active GmbH. This ensures that product knowledge is retained and that customers can continue to rely on optimum service.
from left to right: Heinz Freidig, Peter Hostettler, Pierrot Marmai und Philippe Coulon.
The brands Shark, Bering, Segura and Bagster have belonged to the French company 2 Ride Holding since 2011, which is a market leader for motorbike and outdoor equipment, and together they form a comprehensive range for motorbike riders. Caberg stands for an innovative range of helmets, which has been manufactured by Caberg SpA. in Italy since 1974.
Strengthening the brand portfolio
The integration of such renowned brands represents a substantial upgrade for Freidig Moto-Active GmbH’s own portfolio. According to the Managing Director, Heinz Freidig: «We are proud that we have been able to take over well-known, high-quality brands such as Shark, Bering, Segura, Bagster, Caberg and Iota. This will expand our expertise in the area of rider equipment.»
Experience and long-standing sales partners
With the transfer to Freidig Moto-Active GmbH, the distribution of all brands of 2 Ride Holding will be merged into the hostettler group. This is because for decades, hostettler has imported the helmet brands Nolan, X-Lite and Grex from the Italian manufacturer Nolangroup, which in turn was taken over by 2 Ride Holding in April 2019. Peter Hostettler, co-owner of the hostettler group, said: «I am delighted that we have found a good successor solution for sales of the Shark, Bering, Segura and Bagster brands, which are also owned by 2 Ride Holding. As a trading company, together with Freidig Moto-Active GmbH we have the necessary know-how and many years of experience to position these brands sustainably in the Swiss market.»
About Philippe Coulon SA
Philippe Coulon SA was founded in 1992 by Philippe Coulon and his partner Pierrot Marmai in Peseux, Canton of Neuchatel, for the import and sales of motorcycle equipment. The company also runs a specialist dealership in Peseux and organises track-days for motorcyclists on a regular basis. Philippe Coulon was an active private racer in the Grand Prix Championship from 1973 to 1983. His best year was 1976, when he reached sixth place in the 500cc world championships.