The hostettler group has created the role of Chief Commercial Officer (CCO), for which it has secured the services of Christophe Miravalls – previously Commercial Director at France’s 2Ride Group – with effect from 18 March 2024. Christophe Miravalls will initially be using his expertise to support the group’s fashion & parts business unit.
Christophe Miravalls was appointed the new Chief Commercial Officer (CCO) of the Sursee-based hostettler group on 18 March 2024. A member of the management team, he reports directly to Peter Hostettler in the group’s structure. Christophe Miravalls’ first job is to support the companies iXS ag, hostettler gmbh, Parts World AG and motoactive gmbh as well as hostettler ag’s Motochic division with the sale and distribution of motorcycling accessories within the group’s fashion & parts business unit.
His position was created in order to provide greater coordination to the customer- and supplier-facing activities of the hostettler group companies in the medium term and to make even better use of synergy effects in areas such as sales, customer service and business development. The CCO is playing a key role in formulating and implementing the business strategy, spotting growth opportunities, leveraging synergy effects and cultivating relationships with customers and suppliers.
Christophe Miravalls was previously Commercial Director at Shark Helmets and, most recently, Director of Commercial Strategy and Business Development at the French 2Ride Group. The hostettler group is a long-standing business partner of the 2Ride Group, the global market leader for motorcycling and outdoor equipment. Its range includes well-known supplier brands such as Shark, Nolan, Segura, Bering, Casco, Cairn Sport and Troy Lee Designs. The 2Ride Group is regarded as the leading European manufacturer and distributor of equipment for motorcyclists and outdoor sports enthusiasts such as skiers.
