
From 1 May 2020, the motorcycle retail shops of the Swiss wholesale company will be known as hostettler moto ag instead of the current hostettler retail ag. Also, retrospectively as of 1 January this year, the hostettler group wholly took over hess hostettler ag in Stettlen (BE) and integrated it into the branch network of hostettler moto ag.
This now brings the number of hostettler moto ag branch locations to six: Sursee, Lucerne, Eschenbach/SG, Fribourg, Sion and now Bern. These businesses, along with their sales premises and workshops, are part of the official Yamaha dealer network. They have an integrated fashion and accessories store with our own iXS brand in addition to other leading top brands. The new site in Stettlen/BE is also a Ducati dealer for the Bern region, as well as a Dainese D-Air Premium Center. Furthermore, hostettler operates a large used motorcycle centre at this site, serving as a Switzerland-wide commercial platform for all six branches.”
According to Tom Petertil, COO of the hostettler group: “With the change of name for our retail shops, we are clearly and comprehensibly stating their value proposition as a specialist motorcycle shop with an extensive range of products and well-established services. The new branding also supports regional market development, as the new logo also carries the relevant branch location in its name.”