“Welcome back, Adrenaline” is the slogan of the 78th EICMA, where the industry and the community of motorcycle and adrenaline fans will once again come together live. hostettler ag iXS Motorcycle Fashion is also present at the international motorcycle trade fair in Milan from 23-25 November 2021.
Due to the COVID 19 pandemic, the EICMA in Milan was cancelled in 2020. Now this international two wheels exhibition will be held again on a smaller scale, whilst some motorcycle brands stay away from such fairs for strategic reasons.
The iXS brand is presenting itself at EICMA 2021 with a large and professional booth. Peter Hostettler is delighted: “Firstly, I am glad that there is an EICMA again and, secondly, that we can present ourselves to an interested audience. Being close to our customers is very important to us. Such live events are an integral part of our customer contact process. Touching products, feeling the quality and being able to speak with an expert is not something that can be easily digitized. The personal contact is very much appreciated on both sides!”
iXS is committed to top-quality materials, precise workmanship, and high safety standards. A lot of know-how and the personal passion of the product developers for motorcycling went into the new collection: Innovative and high-quality motorcycle protective clothing has been developed again for the 2022 season. At the iXS booth, interested visitors can inform themselves about the new collection, technical details and trends. From helmets to technical thermal underwear, from leather suits to touring boots and gloves to Gore-Tex® rider suits, there is plenty to discover for the perfect day on the bike.